Released on: April 3, 2008, 8:30 am

Press Release Author: Comodo Group

Industry: Computers

Press Release Summary: Considered by many online merchants as \"Viral marketing in a
box\", UserTrust is being used to ignite viral marketing campaigns for free which is
generating new revenue for eMerchants

Press Release Body: Jersey City, NJ (April 03, 2008) - Market research firm
eMarketer predicts that U.S. spending on social networks will exceed $1.6 billion
this year. Social networks and viral marketing are increasingly being recognized for
their ability to tap into people's feedback as a conversion tool which helps drives
revenue. To help eMerchants tap into this market phenomenon, Comodo, a leading
Certification Authority and security company, recently launched UserTrust, a free
social authentication platform for eMerchants. Launched earlier this year, the
UserTrust feedback platform is a free technology platform that has been adopted by
eMerchants as their \"viral marketing in a box\" technology platform.

Current online marketing programs often rely heavily on targeting consumers via
online advertising, hoping the ads reach the best demographic possible to influence
their buying decisions. This approach has limited success and value because it is
both costly and hard to manage. Furthermore, according to BusinessWeek, online
advertising effectiveness (in terms of page views) has been declining. Therefore,
utilizing a feedback technology platform such as UserTrust, provides an important
new opportunity to drive online conversion.
A New Conversion Tool

Today, there are more than 350 million social network users, which is more than the
total population of the U.S. Social networks, in general, and feedback platforms, in
particular, are driving more online conversion because power is shifting from web
sites pushing products to end users to online communities driving merchant
performance and behavior through social authetnication. UserTrust provides a
valuable mechanism to tap into this community-based social \"authentication\" dynamic.
Since the program is free to use, eMerchants gain an extra advantage by displaying
the UserTrust seal which conveys their willingness to be transparent to their
potential customers.

\"Right now, the big challenge for online merchants is finding a way to
simultaneously encourage user conversation and concurrently grow revenue,\" said
Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. \"The tipping point
for online businesses is to nurture existing consumer feedback as proof or
authentication of future behaviors of the online business. As a free technology, the
UserTrust platform is becoming the foundation for these business building
initiatives.\"

Online business can begin to leverage the social authentication dynamic for free
with UserTrust, proven to increase customer satisfaction, customer loyalty and
potential conversions to deliver new revenue streams over-and-beyond other more
standard marketing programs.

For more information, please visit: www.usertrust.com
About Comodo

The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and individual
consumers to interact and conduct business via the Internet safely and securely. The
Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail
Certificates; award winning PC security software; vulnerability scanning services
for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the
growth of Internet-crime distinguish the Comodo companies as vital players in the
Internet\'s ongoing development. Comodo secures and authenticates online transactions
and communications for over 200,000 business customers and 3,000,000 users of our
desktop security products.
For additional information on Comodo - Creating Trust OnlineT visit
http://www.comodo.com

For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com


Web Site: http://www.comodo.com

Contact Details: +1 888 266 6361
media-relations@comodo.com